Ch.4 The Marketing Environment

Many changes have been made to accommodate the ever changing and evolving market. Like any other brand Adidas's changes are reliant on the consumer demands but specifically to the wants and needs of athletes.  Product innovations and new product introductions aim to accommodate athletes whom train to become bigger stronger and faster each and everyday. Adidas directly targets athletes covering all sports areas who fit the criteria of being fast paced with a high adrenaline rate and a competitive edge, all the qualities found in Derick Rose of the Chicago bulls whom just happen to be an Adidas spokes-model.
Adidas not only appeals to a young athletic audience but also to the young at heart offering selections from timeless track suits and its classic samba shoes to a more casual and relaxed attire covering t-shirts,jackets and even everyday denim.