From Sweden to Japan no matter where in the world you might be you can always visit an Adidas concept store or locate a sporting goods retailer and expect to find a variety of Adidas products. With the aid of external and third party distributors Adidas is able to distribute and maintain dominance in the industry. Realtionships with External retailers like Foot Locker, Models and Dicks's Sporting Goods assists Adidas in distributing a wide range of its products. The Adidas brand name offers a wide range of products and with the establishment of Adidas Concept stores or speciality stores the the target market is now narrowed down.
Adidas is indeed a leaders in the area of customer loyalty with their legendary products retailed at affordable and standard prices. Adidas uses their many stores to attract their target market. The atmosphere at the Adidas store is reviewed to be cutting edge and sporty. With their use of attractive colors and even scents customers are lured in and provides them with the feeling of being athletic. The associates are very informative, detailing every aspect of the product of interest and outfitted with either very athletic and urban fresh Adidas wear from head to toe. Establishing store in highly populated and urban shopping area for example Soho in New York plays into the marketing mix and helps to produce revenue. Despite the relationship Adidas had established with sporting goods companies, establishing stores like the concept store in Soho New York provides the company to distribute and retail limited edition products and also distribute a wider range of product that sporting good retailer typical would not be interested in selling for instance basic apparel like jeans and coats.
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