Do not confuse business marketing with simple advertising. Business marketing strategies should affect every aspect of how you run your business. It is the heart and soul of a successful business. When we think of Adidas, we initially think of a brand that solely generates its revenue in the consumer market. Realistically business to business commerce (B2B commerce) plays a major role in generating Adidas's overall profit.
Forming partnerships or alliances with retailer such as FootLocker increases the brand's awareness and of course its reputation which in turn allows for exposure to new and potential customers. Merchandising deals with retail giants such as footlocker are just a mere fraction of Adidas's business marketing scheme. Landing an 11 year contract with the NBA is indeed the the ultimate accomplishment. The deal, which sources peg at a total value in excess of $400 million, replaces the 10-year contract Reebok negotiated with the league in 2001.
With team-branded shoes that will be released on a global basis Adidas will use its popular Superstar line and try to take advantage of the NBA's extensive and colorful history by releasing lifestyle shoes featuring the league's retro logos and colors. As a part of the deal, Adidas will also have its logos on WNBA, NBDL and replica jerseys. NBA warm-ups and practice gear will add the familiar Adidas stripes. However, the Adidas logo will not appear on the outside of any official jerseys.
No comments:
Post a Comment