Ch.3 Ethics and Social Responsibility

In 2010 the company issued a report detailing the companies plan and strategies that would aim to reduce environmental footprints of its operations and the environmental impact of its suppliers. The report also includes an extensive discussion of the company’s commitment to work with its suppliers (both direct and indirect) to ensure that workplaces are fair, safe and healthy.

In an effort to boost its social responsibility credentials Adidas introduced project "One Euro Shoes". Adidas made plans to mass produce a shoe line for those who cant afford to purchase an Adidas brand shoe at its full price. The shoe would be made on a non profit basis and is said to be retailed for no more than the manufacturing cost. the idea in its entity is aiming to abolish poverty and create more jobs for local Bangladeshis.