Ch.18 Sales Promotion and Personal Selling

(Ad for LivingInSingaporeToday.com advertising Adidas product sale)

Sales promotions are offend used to create an interest or employ the consumers demand for a product. For Adidas this sales tactic is somewhat irrelevant and gets little to no play in the game until year end or the end of a products cycle. Adidas product do go on sale on a regular basis but this initiative is usually employed by external retailers like food locker, Champs and even Foot Action whom are all authorized distributors of Adidas products.

Non paid advertisements is an area where Adidas has shown great interest in. Yes, even well established and multi-million dollar corporation like adidas
are interested in freebies every now and then. Free advertisements allow for us at Adidas to increase revenue and up our earning potential. Adidas is now the NBA's official merchandiser which automatically translates as free advertisements as Adidas is now responsible to make all official uniforms. Having all 30 teams and every player wear uniforms and warm up wear with Adidas' logo in plain sight clearly suggests promotion and endorsing at its best if you ask me.

Selling for us at Adidas involves personal contact which is why employees are constantly urged to approach customers and initiate conversations with them. This technique is referred to as personal selling and has shown to be very beneficial  when obtaining sales. The main focus for our in store associates is to educate and demonstrate in a consultative manor about the products available.