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November 14, 2011

Ch. 11 Developing and Managing Products

What are you looking for? Im pretty sure we have it. Premium streetwear created with a playful design and devotion to tailoring are just some highlights that our brand and product culture have to offer.
We offer a wide variety of products comparable to just a few, a range so wide that it cover all the major sports, listing everything from Basketball to Golf. One of our focuses here at Adidas is to strive in dominating the entire sports culture and make our brand the staple for all sport apparel and accessories. Thus, making us the go to shop for all your sporting needs.


Train raw! Barefoot training is in, well not really. Taking our slice in the five-toed shoe pie we've introduced our new shoe called the "adipure trainer". Attempting to capture the toe-shoe craze we introduce our newest minimalist shoe, the adidas Adipure Trainer. The shoe basically emulates the human foot with flexible soles that are contoured to the shape of the foot, including visible individual sections for the toes. Basically A padded replica of a human barefoot that allows for the natural bio-mechanics of the foot to work. Click here to watch how our new shoe works:  www.shopadidas.com/adipure-trainer

We've been in the game since the 1940s and ever since then our product innovation  and new product inventions have always topped our list. Come visit us in store or online at www.adidas.com and take a tour of what we have to offer.

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