Ch.16 Integrated Marketing Communications

No were not scared of conversation, especially not in these integrated times. Our main focus is to get the spot light and we've been able to do it without being so direct and without the need of a massive sale. 

(Big Sean)

There's one in every crowd, yet no two are the same. They're authentic, one of a kind ranging in all shapes and sizes, all unique. They're the ones that stand out, They're the ones that flow freely and they're all united in Originality.

Adidas' current promotional strategy involves commercials that include today's newest artist, socialites and even legendary icons that all seem to display a recognizable amount of individuality. These new artist in particular for instance Big Sean and his bizarre urban yet classic look is giving Adidas alot of exposure. Whats more integrated than promoting a new artist and still promote a brand like Adidas?. The geniuses behind this campaign devised a plan featuring a stream of commercial explaining each new artist's individuality  and still managed to have a subtle yet recognizable presence in the background.  

Win tickets to see Big Sean. Look at the Ad for the concert tickets. it has Adidas written all over it. The black at white stripes a signature trait of Adidas was the first thing that caught my Attention. As i payed closer attention i was able to point out the f logo  for facebook and even an iphone case with the artist name written all over it.  This sparked my Interest even more and i came to the conclusion that this event must be something large if corporations like facebook wanted in on this advertisement. With integrated commercial like this the main objective is to basically to gain our Desire.

(elements of Big Sean's wardrobe)